Friday, March 2, 2012

Casio Men's MQ24-1E Analog Watch


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The basic black-and-gold design with the Casio Men's Analog Watch causes it to be a simple, versatile timepiece great for everyday wear. The watch is constructed using a resin case, a black stationary resin bezel, and a comfortable black rubber bracelet having an adjustable buckle clasp. A durable mineral window protects the black dial face, which cleanly features gold-tone hour indexes, gold-tone minute markers, and complementary watch hands.

With the launch of the first watch in November 1974, Casio entered the wristwatch market at a time in the wedding the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology produced for pocket calculators, Casio entered this field confident it could develop timepieces that could lead the market.
In developing its wristwatches Casio began while using basic question, ""What is often a wristwatch?"" Rather than simply building a digital version from the conventional mechanical watch, we thought that this ideal wristwatch should be something shows all facets of time inside a consistent way. Based on this, Casio was in a situation to produce a watch that displayed the precise time such as second, minute, hour, day, and month — never to mention a.m. or p.m., as well as the day in the week. It was the first watch inside world having a digital automatic calendar function that eliminated the should reset the calendar due the variation in month length. Rather than employing a conventional watch face and hands, an electronic digital liquid crystal display was adopted to better show all the information. This culminated within the 1974 launch in the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim being a groundbreaking creation that represented a complete departure from the conventional wristwatch.

Casio transformed the concept of the watch — from the mere timepiece to an information device for that wrist — and undertook product planning based on this innovative idea. We developed not only time functions including global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as being a phonebook feature according to memory technology, as well as a thermometer function employing a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio products of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that the watch can be a fragile piece of jewelry that requires to get handled with care, and was the result of Casio engineers taking about the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that has been unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, causing explosive sales inside the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the newest technology, and continuing to transcend conventional thinking of the watch, the G-SHOCK brand is now Casio’s flagship timepiece product.

Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and also the radio-controlled function means users never ought to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar on the impact created when mechanical watches gave strategy to quartz technology. Through the further progression of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole array of radio-controlled models.




Product Features
Quartz movement
Protective mineral crystal protects watch from scratches
Case diameter: 35 mm
Resin case; black dial


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